The house for way of life model SVRN is meant to focus on the merchandise on the market as artworks and concepts, quite than merely as clothes.
„Spatial design of the SVRN retailer started with our interpretation of the SVRN’s model id and narrative by the jap perspective,“ stated WGNB.
„Whereas the western perspective seems on the object itself, the jap perspective quite focuses on the encircling relationship of the article.“
The 4,200-square-foot (390-square-metre) retailer on North Aberdeen Avenue, within the Fulton Market space, is break up into two sections: the primary gross sales flooring and a again room, that are related by a slim hall.
A muted, monochrome choice of supplies creates a serene ambiance in each of the areas, whereas the architectural components dictate purposeful paths that join them.
Black railings transverse the partitions, puncturing curved and flat vertical partitions made out of supplies together with concrete, metal and black-stained thermowood.
Curved benches that act as each accent shows and seating are balanced on giant irregularly formed stones.
Collectively, all of those components recommend a number of meandering routes for patrons to hint by the shop.
Within the again room, the curvature of the benches corresponds with a round opening within the brushed chrome steel ceiling, whereas a spherical patch of carpet sits offset on the ground.
Sizzling-rolled metal continues throughout three partitions, making a sci-fi really feel in sure areas of the room.
Micro-cement plaster paints are used to distinction the metallic, including a rougher texture in opposition to the graceful surfaces.
„Total, utilization of the supplies are manifestations of the SVRN’s model id and narratives,“ stated WGNB.
The fourth wall within the rear house is reserved for displaying footwear, which sit on cabinets of unequal heights which might be silhouetted in opposition to backlighting.
„The spatial format of the shop considers the present that buyer’s circulation creates within the house with the objects and openness,“ stated the studio.
„And, the visible rigidity is created by the always altering eyesight of the purchasers whereas navigating the shop.“
Minimalist vogue boutiques may be discovered worldwide, with many manufacturers choosing a easy and pared-back inside to permit the merchandise to shine.
WGNB, which received the Dezeen Award for Rising Inside Designer of the Yr 2021, has additionally created monochromatic interiors for vogue model Juun.J’s flagship retailer and a golf provide store – each in Seoul.
The pictures is by Yongjoon Choi.
Development/common contractor: Helios Development Companies